What we’re showing
The fastest growing brands in the U.S. in 2023, based on research from Morning Consult.
This ranking was determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year.
See source tab for more details.
Context
Rank | Brand | Category |
---|---|---|
1 | ChatGPT | Technology |
2 | Starry | Beverages |
3 | Zelle | Financial Services |
4 | Shein | Fashion |
5 | Twisted Tea | Beverages |
6 | Southwest Airlines | Airlines |
7 | OpenAI | Technology |
8 | Social Media | |
9 | Instagram Reels | Social Media |
10 | Coke Zero Sugar | Beverages |
11 | Jeep | Automotive |
12 | Amazon Pharmacy | Healthcare |
13 | Topgolf | Entertainment |
14 | Fox Nation | Media |
15 | e.l.f. | Cosmetics |
16 | Keystone Light | Beverages |
17 | Youtube Shorts | Social Media |
18 | Social Media | |
19 | HP Instant Ink | Technology |
20 | Clinique | Cosmetics |
Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-24, 2023, and subtracting the share who said the same from Jan. 1-31, 2023.
https://pro.morningconsult.com/analyst-reports/fastest-growing-brands-2023