Automotive
79% Of Cars in the U.S. Are White, Black, Grey, or Silver
![79% Of Cars in the U.S. Are White, Black, Grey, or Silver](/_next/image?url=https%3A%2F%2Fcdn.voronoiapp.com%2Fpublic%2Fimages%2Fvoronoi-79-Of-Cars-in-the-US-Are-White-Black-Grey-or-Silver-20240510131247.webp&w=3840&q=75)
What we’re showing
The most popular car colors in the U.S., according to iSeeCars. To come up with this list, they analyzed over 10 million 1- to 5-year-old used cars sold in 2023.
Context
- According to iSeeCars, white is the most popular color in 40 U.S. states, while black is the most popular in the remaining 10 states.
- Cars in uncommon colors such as yellow held their value better than those in mainstream colors like gray.
Dataset
Rank | Color | Market Share |
---|---|---|
1 | White | 26% |
2 | Black | 22% |
3 | Gray | 19% |
4 | Silver | 12% |
5 | Blue | 10% |
6 | Red | 8% |
7 | Green | 1% |
8 | Brown | 0.8% |
9 | Orange | 0.6% |
10 | Beige | 0.4% |
11 | Purple | 0.2% |
12 | Gold | 0.2% |
13 | Yellow | 0.1% |
Data sources
To come up with this ranking, iSeeCars analyzed over 10 million 1- to 5-year-old used cars sold in 2018 and 2023.
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