The top beers for each U.S. generation as of Q4 2023, according to a consumer survey from YouGov.
The "popularity" metric represents the % of people who had a positive opinion of that beer. YouGov surveys are conducted with a representative sample of 1,500 respondents.
U.S. millennials appear to favor foreign beers, with the top 5 spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).
While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and lower carbs & calories.
The top three beers for these two generations are the same, but there are some unique picks further down their rankings.
For instance, Gen Xers have a favorable view of Blue Moon, a Belgian-style witbier, ranking it eighth. Boomers, on the other hand, have a preference for Mexican beer Dos Equis, which is produced by Heineken-owned Cuauhtémoc Moctezuma Brewery.
Dos Equis was known for its “most interesting man in the world” commercials, which ran from 2006 to 2018.
MILLENNIALS | GEN X | BOOMER | ||||||||
---|---|---|---|---|---|---|---|---|---|---|
Rank | Beer | Popularity (%) | Rank | Beer | Popularity (%) | Rank | Beer | Popularity (%) | ||
1 | Heineken | 60 | 1 | Guinness | 57 | 1 | Guinness | 49 | ||
2 | Modelo | 59 | 2 | Heineken | 49 | 2 | Heineken | 48 | ||
3 | Corona | 59 | 3 | Corona | 49 | 3 | Corona | 48 | ||
4 | Corona Extra | 58 | 4 | Modelo | 47 | 4 | Samuel Adams | 46 | ||
5 | Corona Light | 58 | 5 | Samuel Adams | 47 | 5 | Coors | 43 | ||
6 | White Claw | 56 | 6 | Stella Artois | 46 | 6 | Miller | 38 | ||
7 | Guinness | 55 | 7 | Corona Extra | 45 | 7 | Michelob Light | 38 | ||
8 | Stella Artois | 55 | 8 | Corona Light | 44 | 8 | Miller Lite | 37 | ||
9 | Budweiser | 54 | 9 | Blue Moon | 43 | 9 | Dos Equis | 37 | ||
10 | Miller | 54 | 10 | Miller | 41 | 10 | Stella Artois | 37 |
As of Q4 2023
https://today.yougov.com/ratings/consumer/popularity/beers/all