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Black Friday 2023: The Discounts You Can Expect From Major US Retailers
![Black Friday 2023: The Discounts You Can Expect From Major US Retailers](/_next/image?url=https%3A%2F%2Fcdn.voronoiapp.com%2Fpublic%2Fimages%2Fvoronoi-Black-Friday-2023-The-Discounts-You-Can-Expect-From-Major-US-Retailers-20240510131205.webp&w=3840&q=75)
What we’re showing
The average Black Friday discounts at 13 major U.S. retailers, for 2023.
Methodology
To come up with this ranking, WalletHub analyzed over 3,500 Black Friday deals from 13 popular U.S. retailers.
The average discount was weighted based on the pre-discounted price of the item, which gives more credit to retailers discounting high-price items.
Dataset
Retailer | Average Black Friday Discount (%) |
---|---|
JCPenney | 59% |
Macy's | 58% |
Belk | 55% |
Kohl's | 49% |
Target | 33% |
BJ's | 30% |
Best Buy | 30% |
Amazon | 29% |
Walmart | 27% |
Dell | 26% |
Newegg | 22% |
The Home Depot | 21% |
Costco | 17% |
Data sources
From WalletHub: This year, many retailers have opted to release several rounds of markdowns throughout the month of November, changing their Black Friday deals on a weekly basis. All Black Friday data collected for this analysis are current as of November 14, 2023.
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