Sports
U.S. Sports Leagues Generated $574M in Revenue From Jersey Sponsorships
![U.S. Sports Leagues Generated $574M in Revenue From Jersey Sponsorships](/_next/image?url=https%3A%2F%2Fcdn.voronoiapp.com%2Fpublic%2Fimages%2Fvoronoi-US-Sports-Leagues-Generated-574M-in-Revenue-From-Jersey-Sponsorships-20240510131305.webp&w=3840&q=75)
What we’re showing
The total revenues generated from jersey patch sponsorships across the NBA, MLS, MLB, and NHL.
Key takeaway
Jersey sponsorships are a relatively new concept for American professional sports leagues, but have quickly taken off in terms of revenue.
Leagues with the most potential for further advertising are the NHL and MLB, which have a significant number of teams without jersey sponsors.
Dataset
League | Season | Total Jersey Patch Revenue ($M) | % of Teams Sold |
---|---|---|---|
NBA | 2022-23 | 216 | 83% |
MLS | 2023 | 136 | 97% |
MLB | 2023 | 129 | 53% |
NHL | 2022-23 | 93 | 59% |
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