Technology
🍎 Apple NOT the #1 Brand in the U.S. For Laptops
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What We’re Showing
A chart with the market share of commonly used laptop brands in the U.S., per Statista survey data. Multiple responses were allowed, and thus percentages do not sum to 100.
How was this Data Collected?
Statista surveyed nearly 7,000 American adults aged 18–64 between April 2023 and March 2024.
Key Takeaways
- Apple’s dominance in America’s smartphone segment isn’t matched in the laptop market.
- In fact, HP emerges as the preferred choice, for 32% of the respondents.
- Overall, the U.S. laptop market looks well-diversified, from long standing manufacturers HP, Dell, and Lenovo, to comparatively newer Alienware (owned by Dell since 2006).
Dataset
Brand | % Share of Respondents | ||
---|---|---|---|
HP | 32 | ||
Apple | 28 | ||
Dell | 24 | ||
Acer | 14 | ||
Lenovo | 12 | ||
Samsung | 12 | ||
Microsoft | 10 | ||
ASUS | 9 | ||
Toshiba | 5 | ||
Alienware | 4 | ||
Others | 15 | DigitalStorm, Dynabook, Falcon Northwest, Gigabyte, Huawei, MSI, and Vaio |
Data sources
“Don’t know” answers not included. Based on a survey current up to March 2024 of U.S. consumers (n=6,843). Totals do not sum to 100 due to multiple answers being allowed.
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